Josh Allen leads NFLPA’s top-50 player sales list for 2026
Yahoo Sports • 1 min read • Latest: Jun 9, 2026, 3:00 PM
Last updated Jun 9, 2026
Josh Allen of the Buffalo Bills tops the NFLPA’s 2026 Top-50 Player Sales list, rising from sixth last year. He replaces Saquon Barkley, previously in the top position. Other notable players include Patriots quarterback Drake Maye at second and Barkley at third. The list accounts for sales of officially licensed products sold from March 1, 2025, to February 28, 2026. Noteworthy is Jaxon Smith-Njigba's significant jump to fifth place after leading the NFL in receiving yards last season. NFLPA expects further growth in player merchandise sales, particularly in toys, indicating a trend in consumer buying patterns.
- •Josh Allen ranks first in 2026, previously sixth.
- •Drake Maye finishes second; Saquon Barkley is third.
- •Jaxon Smith-Njigba moved up to fifth place.
- •Sales cover jersey, t-shirts, toys, and more.
- •Toy sales are expected to grow in coming years.
- 3:00 PMYahoo Sports — Josh Allen Tops NFLPA’s Top-50 Player Sales List
"Saquon Barkley previously held the top spot.
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