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Tom Brady launches Good Nut coconut water brand in new business venture

Yahoo Sports • 1 min read • Latest: Jun 8, 2026, 8:55 PM

Last updated Jun 8, 2026

Summary

Tom Brady introduced his latest business endeavor, Good Nut, on June 8, offering a premium coconut water line crafted in partnership with Gopuff. The product includes original, chocolate, and sparkling varieties sourced from organic Vietnamese coconuts. This launch follows a notable increase in coconut water sales on Gopuff by 115 percent year-over-year. Brady's decision to enter the beverage market reflects a shift from his former disciplined persona, embracing humor in his promotional efforts. The global coconut water market is expected to exceed $11 billion by 2030.

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By the Numbers

•Good Nut features original, chocolate, and sparkling coconut water varieties.
•Coconut water sales on Gopuff rose by 115 percent year-over-year.
•The global coconut water market is projected to surpass $11 billion by 2030.
•Brady's promotional campaign incorporates humor and avoids directly naming the product.

Latest Updates

8:55 PMYahoo Sports — Tom Brady unveils ‘Good Nut’ in latest post-NFL business venture

What they're saying

"
Tom Brady spent two decades terrorizing defensive coordinators. These days, he’s apparently coming for your local beverage aisle. The seven-time Super Bowl champion unveiled his latest business venture Monday, launching...
— Yahoo Sports

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