2026 FIFA World Cup draws record viewership and attendance figures
Yahoo Sports • 1 min read • Latest: Jul 12, 2026, 1:29 PM
Last updated Jul 12, 2026
The 2026 FIFA World Cup continues to impress with high ratings and attendance as it approaches semifinals. The round of 16 saw USA–Belgium generating 50.1 million viewers, the highest for a soccer match in U.S. history. Despite host nations being eliminated, attendance soared, with over 6.2 million fans attending matches and millions more at FIFA Fan Festivals. The tournament's drama has included England defeating Norway and Argentina narrowly escaping elimination against Switzerland. Soccer's tightest Golden Boot race is underway, featuring Kylian Mbappé and Lionel Messi, who are tied for the lead.
- •USA–Belgium match set a U.S. soccer viewing record with 50.1 million.
- •Overall attendance reached 6,259,584 fans across the tournament.
- •England defeated Norway 2–1, advancing to the semifinals.
- •Argentina advanced past Switzerland in a dramatic extra-time match.
- •Mbappé and Messi lead Golden Boot race with eight goals each.
- 1:29 PMYahoo Sports — America's World Cup spectacle smashes expectations
"The 2026 FIFA World Cup is delivering a masterclass in global monoculture, stacking blockbuster ratings, on-field theatrics and a superstar race for soccer immortality.
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