2026 World Cup boosts soccer's growth in the U.S

The 2026 FIFA World Cup, held in North America, is significantly enhancing the profile of soccer in the United States. The tournament, featuring sellout crowds and high television ratings, has captured the attention of casual fans across the country. Although the U.S. team did not advance past the round of 16, the tournament is expected to have lasting effects on Major League Soccer and other leagues. MLS has initiated a major marketing campaign to capitalize on the surge in interest generated by the World Cup. Infrastructure improvements made for the tournament will benefit communities long-term, fostering a stronger soccer culture at various levels.

• 1:48 AMYahoo Sports — How The 2026 World Cup Has Forever Changed Soccer In The U.S.