2026 World Cup Final sees high out-of-home viewership numbers

The 2026 FIFA World Cup final has recorded significant out-of-home viewing, with 26% of Fox's audience, estimated at 10.1 million people, watching outside their homes. This measure arose from Nielsen's expanded tracking methods, now capturing a more comprehensive picture of viewership. In comparison, only the Super Bowl had a higher out-of-home share. For Spanish-language broadcasts on Telemundo, 24% of viewers watched out-of-home. The changes in Nielsen's method complicate historical comparisons, as the 2018 World Cup had no out-of-home measurement at all. Many media outlets highlight this world cup as indicative of soccer's growing popularity amid these methodological advancements.

• 4:30 PMYahoo Sports — World Cup Final benefits from huge out-of-home viewing numbers