49ers-Rams attracts 21.7 million viewers in historic matchup
Yahoo Sports • 1 min read • Latest: Sep 14, 2026, 8:49 PM
Last updated Sep 14, 2026
The San Francisco 49ers' victory over the Los Angeles Rams drew significant viewership on September 10, with an average of 18.5 million viewers in the U.S. and peaking at 21.3 million. This matchup marked the first NFL regular season game held in Australia, attracting a global audience of 21.7 million. The game saw over 340 million social media impressions, demonstrating strong engagement. The 49ers capitalized on their week-long promotional tour in Australia, helping to expand their brand internationally. The team's dominant performance adds to their growing reputation within the league.
- •49ers won 27-7 against Rams on September 10.
- •Game averaged 18.5 million viewers, peaking at 21.3 million.
- •First NFL regular season game ever played in Australia.
- •Game attracted a global audience of 21.7 million viewers.
- •49ers received over 340 million social media impressions.
- 8:49 PMYahoo Sports — 49ers vs. Rams viewership: How many people saw the 49ers' blowout win?
"There were a ton of eyeballs on the San Francisco 49ers' victory over the Los Angeles Rams according to the Nielsen ratings.
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