76ers announce historic partnership with prediction market Kalshi

The Philadelphia 76ers have formed a multi-year partnership with Kalshi, becoming the first NBA team to designate an official prediction market partner. This development follows recent partnerships in the NBA and reflects a growing trend among teams to explore alternative income streams outside of player contracts. LeBron James has also engaged in a significant endorsement deal with Polymarket, suggesting that similar arrangements may influence future contract negotiations in the league. The 76ers’ collaboration with Kalshi is expected to enhance fan engagement and could prompt other teams to pursue similar deals.

• 6:54 PMYahoo Sports — 76ers reportedly make NBA history with never before seen prediction market partnership