76ers fan goes viral with LeBron tribute sunburn
Yahoo Sports • 1 min read • Latest: Jul 30, 2026, 8:53 AM
Last updated Jul 30, 2026
A Philadelphia 76ers fan gained attention online after creating a sunburn tribute to LeBron James on his back. While waiting for his new James jersey to arrive, the fan used sunblock to spell out ‘James 23’ and intentionally sunburnt the rest. This unique display comes after James’ recent signing with the 76ers triggered a surge in jersey sales and ticket prices. The fan expressed his creativity in support of James, who is expected to attract significant attention in Philadelphia ahead of the upcoming season.
- •LeBron James recently joined the Philadelphia 76ers.
- •The fan's sunburn tribute gained viral attention online.
- •Jersey sales have skyrocketed following James' signing.
- •Ticket prices for 76ers games have increased.
- •The fan's stunt reflects the strong support for James.
- 8:53 AMYahoo Sports — Philadelphia 76ers fan goes viral online after sunburning LeBron James tribute on his back
"LeBron James’ decision to join the Philadelphia 76ers rocked the world of sport over recent days and fans are already pining to get their hands on a jersey. Signing a global megastar of James’ calibre is always going to have a positive impact on the revenue streams for a franchise like the Sixers.
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