ABC and NBC add 11 NBA games for 2026-2027 season
Yahoo Sports • 1 min read • Latest: Aug 14, 2026, 1:13 PM
Last updated Aug 14, 2026
The NBA's 2026-2027 schedule will feature an additional 11 games broadcast by NBC and ABC, totaling 90 games for the season. This change reflects a broader shift from network original programming to live sports, which consistently attract advertisers. Creatives within Hollywood are increasingly affected as live sports claim more airtime, impacting their opportunities for programming. The expansion underscores the NBA's aim for increased visibility, with notable teams such as the New York Knicks and players like LeBron James in focus.
- •NBA adds 11 games to the 2026-2027 season schedule
- •NBC and ABC will air a total of 90 NBA games
- •Shift from programming to live sports affects Hollywood creatives
- •Consistent ratings from NBA games attract advertisers
- •The expansion supports the NBA's visibility efforts, featuring star players.
- 1:13 PMYahoo Sports — ABC and NBC to Add 11 More NBA Games This Season, Further Squeezing Hollywood
"Another 33 hours or so of broadcast TV airtime will be handed over to live games, with original network programming and reruns losing out.
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