ABC Sports highlights USC-UCLA football rivalry significance in 1967
Yahoo Sports • 1 min read • Latest: Aug 9, 2026, 11:19 PM
Last updated Aug 9, 2026
The 1967 USC-UCLA football game, with USC defeating UCLA 21-20, was groundbreaking for both sports and television. ABC Sports, led by Roone Arledge, introduced innovative broadcasting techniques that elevated the game's prestige. The matchup featured future Heisman winners O.J. Simpson and Gary Beban and attracted a crowd of 90,772. This landmark game helped establish the USC-UCLA rivalry as a significant tradition in college football history, regularly airing nationally. Coverage emphasized the cultural importance of the rivalry, setting a standard for big-game broadcasts.
- •USC won 21-20 against UCLA on November 18, 1967.
- •Game featured future Heisman winners O.J. Simpson and Gary Beban.
- •Roone Arledge's innovations enhanced sports broadcasting quality.
- •Match attracted a crowd of 90,772, showcasing its significance.
- •USC-UCLA rivalry became a staple of college football tradition.
- 11:19 PMYahoo Sports — ABC Sports magnified USC-UCLA football rivalry at the perfect time
"As great as the 1967 USC-UCLA football game was, its impact was magnified many times over by the ABC Sports presentation of the epic battle
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