ABC/ESPN holds 39% of NBA's sales tally for 2026
Yahoo Sports • 1 min read • Latest: Aug 18, 2026, 3:51 PM
Last updated Aug 18, 2026
ABC/ESPN commands a substantial portion of the NBA’s sales, totaling $824.5 million, as of August 18, 2026. NBC Sports trails closely behind with $782.2 million, while Prime Video records $507.4 million in its first year with the league. The figures highlight the competitive of NBA broadcasting rights. As the season progresses, the shift in media partnerships may influence audience engagement and future negotiations.
- •ABC/ESPN records $824.5 million in NBA sales.
- •NBC Sports follows with $782.2 million in sales.
- •Prime Video achieves $507.4 million in its first NBA season.
- •Sales data comes as of August 18, 2026.
- 3:51 PMYahoo Sports — ABC/ESPN commanded 39% of the NBA’s sales tally, or …
"ABC/ESPN commanded 39% of the NBA’s sales tally, or …
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