ABC/ESPN holds 39% of NBA's sales tally for 2026

ABC/ESPN commands a substantial portion of the NBA’s sales, totaling $824.5 million, as of August 18, 2026. NBC Sports trails closely behind with $782.2 million, while Prime Video records $507.4 million in its first year with the league. The figures highlight the competitive of NBA broadcasting rights. As the season progresses, the shift in media partnerships may influence audience engagement and future negotiations.

• 3:51 PMYahoo Sports — ABC/ESPN commanded 39% of the NBA’s sales tally, or …