AC Milan and Inter Milan agree naming rights deal for new stadium
2 sources • 1 min read • Latest: Oct 29, 2026, 8:57 PM
Last updated Oct 29, 2026
AC Milan and Inter Milan have finalized a $725 million naming rights agreement with Generali for their proposed new stadium, to be named Generali Stadium. This decision comes as the clubs outline plans to replace the historic San Siro, which has stood for over a century. The new stadium design includes a distinct oval shape with 71,500 seats and aims to enhance the atmosphere for fans. Construction is tentatively set to begin in 2028, with the first match expected in the 2031-32 season, while both teams will continue to play at the San Siro during the transition.
- •Deal with Generali worth $725 million over the stadium's lifetime.
- •New stadium will replace the iconic San Siro, expected to begin construction in 2028.
- •Generali Stadium will seat 71,500, designed for improved fan experience.
- •Presentations of the new design were made by architects Foster + Partners and Manica.
- •Both clubs continue playing at San Siro until the new stadium's completion.
- 9:43 PMESPN Soccer — Sources: New Milan, Inter stadium gets $725M naming rights deal with Generali
- 8:48 PMYahoo Sports — A new step toward San Siro’s end as AC Milan and Inter unveil Generali Stadium plans
"MILAN (AP) — More than a century after it was inaugurated, Milan’s iconic San Siro marked another step to the end Thursday.And the beginning of Generali Stadium.
"AC Milan and Inter Milan have agreed a naming rights deal with Italian insurance giant Generali for the new San Siro.
Sources
External links- ESPN SoccerOct 29, 2026, 9:43 PMSources: New Milan, Inter stadium gets $725M naming rights deal with Generali
AC Milan and Inter Milan have agreed a naming rights deal with Italian insurance giant Generali for the new San Siro.
- Yahoo SportsOct 29, 2026, 8:48 PMA new step toward San Siro’s end as AC Milan and Inter unveil Generali Stadium plans
MILAN (AP) — More than a century after it was inaugurated, Milan’s iconic San Siro marked another step to the end Thursday.And the beginning of Generali Stadium.
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