AC Milan focuses on Champions League return, exceeds €500 million brand value

As the 2026-2027 Serie A season approaches, AC Milan undergoes significant changes, including the appointment of new coach Ruben Amorim following the club's failure to qualify for the Champions League last season. Owner Gerry Cardinale has revamped club leadership, reflecting in a strong financial growth that has increased brand value to €514 million. The club's commercial growth has led them to surpass Juventus in global rankings. AC Milan has made key signings this summer, including Gonçalo Ramos from PSG for a club-record fee. Amorim aims to compete for both Serie A and Europa League success this season, emphasizing a commitment to progress despite the team's transitional phase.

• 5:00 AMCBS Sports — AC Milan season preview: Club surpasses €500 million in brand value, sets sight on UCL return