ACC spends $11.5 million on hoops rosters, lags behind SEC

Yahoo Sports1 min read • Latest: Jul 27, 2026, 11:55 AM

Last updated Jul 27, 2026

ACC spends $11.5 million on hoops rosters, lags behind SEC
Summary

A recent poll conducted by The Athletic revealed that the ACC's average NIL spending for college basketball rosters is $11.5 million. This amount significantly trails the SEC's approximately $18 million average, which has nearly doubled from the previous season. While the ACC has competitive spenders, the gap between its highest and lowest spenders has caused a disparity, complicating an accurate assessment of spending across the league. The ACC's spending includes schools like Louisville, Duke, and UNC at the top, while teams like Wake Forest and Stanford are among the lowest. The differing financial strategies among ACC programs emphasize challenges in achieving competitive equity.

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By the Numbers
  • SEC average NIL spending is nearly double that of ACC.
  • ACC's disparity features both high and low spenders.
  • Coaches estimate a significant gap of over $20 million.
  • Top ACC spenders include Louisville, Duke, and UNC.
  • Schools like Wake Forest and FSU are among the lowest spenders.
Latest Updates
  • 11:55 AMYahoo SportsACC hoops roster spending lags behind other power conferences
What they're saying
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The Athletic polled a bunch of power-conference coaches recently about NIL spending, asking them to estimate the average payroll for the teams within their respective leagues. The results show a pretty staggering increase from last season—SEC spending just about doubled, to about $18 million on average. While the power-five conferences were all pretty similar last […]

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