Adidas and Hasan Minhaj respond to LeBron James' Nike jab

Yahoo Sports • 1 min read • Latest: Oct 26, 2026, 10:30 AM

Last updated Oct 26, 2026

Adidas and Hasan Minhaj respond to LeBron James' Nike jab
Summary

Adidas has responded to LeBron James after he dismissed the brand's relevance during a promotion featuring Anthony Edwards. The company enlisted comedian Hasan Minhaj to deliver a rebuttal, emphasizing Edwards as the league's face. Minhaj criticized James' remark, pointing to Nike's declining stock price since its peak in 2021. This response adds to the longstanding rivalry between Adidas and Nike for basketball endorsements and star athletes. The competition between both brands continues to intensify as Adidas promotes its new association with Edwards.

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By the Numbers
  • •LeBron James addressed Adidas' relevance in a commercial.
  • •Hasan Minhaj's comments targeted Nike's stock performance.
  • •Adidas has recently secured endorsements from key NBA players.
  • •The rivalry between Adidas and Nike remains heated within the league.
Latest Updates
  • 10:30 AMYahoo Sports — How Adidas clapped back at LeBron James’ Anthony Edwards insult with a dig at Nike
What they're saying
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Adidas took the help of comedian Hasan Minhaj to get back at LeBron James and Nike. Over the years, Nike and Adidas have had a tug-of-war for the biggest basketball stars in the NBA, with most choosing the Swoosh brand over the Three Stripes.

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