Adidas, Asics, New Balance and Nike advocate for youth fitness

Eighty-three sporting goods companies have signed an open letter from the World Federation of the Sporting Goods Industry (WFSGI) to promote youth physical fitness. Signatories include Adidas, Asics, New Balance, and Nike. The letter emphasizes commitments to increase youth participation, close the gender gap, and collaborate with stakeholders to improve physical activity systems. Statistics from the World Health Organization indicate that 86% of adolescents do not meet recommended activity levels, highlighting the urgency of this initiative. The WFSGI aims to address these challenges through collective action.

• 4:28 PMYahoo Sports — Adidas, Asics, New Balance, Nike and More Join Forces for Youth Physical Fitness Push