Adidas plans Messi-Yamal collaboration for 2027 launch
Yahoo Sports • 1 min read • Latest: Oct 1, 2026, 7:20 AM
Last updated Oct 1, 2026
Adidas is reportedly preparing for a joint project featuring Lionel Messi and Lamine Yamal, set for 2027. The campaign aims to unite Messi, nearing the end of his career, with the young Barcelona star, who has quickly risen as a key figure for the brand. The initiative signifies a symbolic passing of the torch as Messi's association with Adidas winds down. A special collection linking both players is anticipated, though product details remain unconfirmed. The collaboration is significant for Barcelona fans due to Messi's legendary status at the club.
- •Adidas plans a Messi-Yamal collaboration for 2027.
- •Messi's career with Adidas is approaching its end.
- •Yamal is quickly becoming a key player for Adidas.
- •The project represents a passing of the torch in football.
- •A special collection featuring both players is expected.
- 7:20 AMYahoo Sports — Adidas planning historic Messi-Yamal collaboration in 2027 – report
"Adidas could bring Lionel Messi and Lamine Yamal together for a special project in 2027, as per Footy Headlines.The German sportswear giant is reportedly planning a campaign that would link its greate...
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