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Adidas unveils new hardcourt tennis kits for 2026 featuring top players

Yahoo Sports • 1 min read • Latest: Jul 17, 2026, 1:10 AM

Last updated Jul 17, 2026

Adidas unveils new hardcourt tennis kits for 2026 featuring top players

Summary

Adidas has introduced its 2026 hardcourt tennis kits, moving away from the traditional Wimbledon whites. The new designs, which incorporate black, brown, and white colors, will be worn by prominent players including Felix Auger-Aliassime, Jessica Pegula, and Elina Svitolina. This marks a shift after criticism for a lack of variety in previous tennis attire. Veteran stars such as Alexander Zverev and Karolina Muchova continue to endorse the brand. The hardcourt kits are expected to be seen throughout the remainder of the tennis season.

Source Links

Yahoo Sports

By the Numbers

•Adidas designs highlight individual styles for WTA and ATP players.
•New kits showcased by more than one prominent athlete.
•Shift from Wimbledon whites to vibrant hardcourt attire noted.
•Athlete retention in a competitive sponsorship emphasizes brand stability.
•Expectations for these kits to dominate upcoming tennis events.

Latest Updates

1:10 AMYahoo Sports — Adidas shows off 2026 hardcourt tennis kits featuring Pegula, Svitolina, Auger-Aliassime

What they're saying

"
Adidas is switching away from the obligatory Wimbledon tennis whites worn by finalists Alexander Zverev and Karolina Muchova into hardcourt kits that feature black, brown, and white pieces. The clothing manufacturer has managed to create unique looks for each tennis…
— Yahoo Sports

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