AIG Women’s Open celebrates 50th anniversary at Royal Lytham

The 50th anniversary of the Women’s British Open is being celebrated at Royal Lytham this week. The event's purse has more than tripled to $10 million since AIG became the title sponsor. Significant changes include a focus on enhancing player experience, as demonstrated by the LPGA’s Gold Driver Award. A strong audience presence is expected, with organizers predicting over 50,000 fans in attendance. The championship's history as a major event dates back to the inaugural tournament held in 1976, following the establishment of the Ladies Golf Union by pivotal members such as Lady Margaret Scott.

• 5:30 PMYahoo Sports — From five pros and a 500-pound purse to $10M: The AIG Women’s Open turns 50 at Royal Lytham