Akron's offensive coordinator contest generates fan engagement and ticket sales
Yahoo Sports • 1 min read • Latest: Aug 25, 2026, 10:19 PM
Last updated Aug 25, 2026
The University of Akron has seen significant engagement from its recent initiative to name an ‘Offensive Coordinator of the Game’ for their home opener against Robert Morris on September 12. The campaign has drawn 23 million social media views and resulted in a boost in season ticket sales since its announcement on August 4. Marty Whims II, a longtime season ticket-holder, was selected as the winner and will call one series. The concept originated from a flight discussion and has evolved from skepticism to a popular and effective promotional strategy for the Zips football program, attracting attention from fans across the nation and even internationally.
- •Akron's contest launched on August 4 created 23 million social media views.
- •Marty Whims II is the selected winner to call a series during the game.
- •The initiative has resulted in an influx of new season ticket-holders.
- •The contest idea originated from a conversation during March Madness.
- •The promotion attracted fans from 38 states and as far as Germany.
- 10:19 PMYahoo Sports — From 'ridiculous' to a viral success: Akron’s offensive coordinator contest has been a big hit
"Some people thought Andrew Goodrich was bonkers when he suggested that the University of Akron hold a contest to name an “Offensive Coordinator of the Game” for its home opener against Robert Morris on Sept. 12. Akron garnered 23 million social media views and an influx of new season ticket-holders since the contest was announced Aug. 4. Marty Whims II, a longtime season ticket-holder, was announced as the winner Tuesday.
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