Alan Rothenberg discusses growth of soccer in the U.S. and MLS prospects

Alan Rothenberg discussed the future of soccer in the United States during an interview with Ben Horney of Front Office Sports on July 17, 2026. Rothenberg, known for his role in the 1994 World Cup, compared the upcoming 2026 World Cup to its predecessor, emphasizing the potential for soccer to rise as a major sport in the U.S. He addressed the influx of celebrity investors in soccer teams globally and highlighted potential issues with ticket pricing. Rothenberg also mentioned his new book and provided his predictions for the World Cup final between Argentina and Spain.

• 3:43 PMYahoo Sports — Alan Rothenberg on Soccer’s American Future