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Alex Albon completes Williams F1 roadshow in South Africa

Motorsport.com • 1 min read • Latest: Jul 30, 2026, 2:14 PM

Last updated Jul 30, 2026

Alex Albon completes Williams F1 roadshow in South Africa

Summary

Alex Albon has wrapped up a month-long Williams Formula 1 promotional tour in South Africa, marking the team's first visit since 1993. The tour featured a Williams FW48 show car visiting shopping centers in Cape Town, Durban, and Johannesburg throughout July. Albon's final appearance occurred on July 27, concluding the initiative aimed at enhancing the team's presence in the region. The roadshow highlights Williams' efforts to engage with fans and grow its brand in a market with historical ties to the sport.

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Key Details

•Albon's roadshow covered major cities including Cape Town, Durban, and Johannesburg.
•The tour included appearances at various shopping centers throughout July.
•It marked the first official Williams visit to South Africa since 1993.
•Albon's final appearance took place on July 27.

Latest Updates

2:14 PMMotorsport.com — Alex Albon concludes month-long Williams F1 roadshow in South Africa

What they're saying

"
Alex Albon has concluded a month-long Williams Formula 1 roadshow in South Africa, marking the first official visit to the country by an active driver for the Grove outfit since 1993. Throughout July, a Williams FW48-liveried show car toured shopping centres across Cape Town, Durban and Johannesburg. Albon's appearance on 27 July completed the tour. The Thai-British driver was the first ...Keep reading
— Motorsport.com

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