Allie Beers' shirts gain popularity at Marquette's NIL Store

Allie Beers, a freshman volleyball player for Marquette, is seeing success with her merchandise in the NIL Store. Beers, wearing jersey number 6, has quickly become one of the top ten best-selling athletes across the nation. Her merchandise features playful wordplay related to volleyball, with shirts like "A HERE FOR BEERS" and "BUMP, BEERS & SERVE". Due to NCAA and university policies, the designs cleverly avoid direct references to alcohol. Beers has begun exploring the potential of her brand in collaboration with Marquette's NIL strategy team as she plans future merchandise offerings.

• 1:06 PMYahoo Sports — You Have Your Choice Of Allie Beers Shirts Now