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Alpine announces Gucci as title partner starting in 2027

Motorsport.com • 1 min read • Latest: Jun 4, 2026, 9:28 AM

Last updated Jun 4, 2026

Alpine announces Gucci as title partner starting in 2027

Summary

Alpine has revealed that luxury fashion brand Gucci will be its title partner from 2027. This announcement comes as the team has significantly improved its performance in the current season, currently standing fifth in the constructors' standings, following a last-place finish in 2025. The partnership has generated excitement around the Enstone-based team's ongoing revival. Discussions around this development featured on the F1 Nation podcast, where former Formula 1 racer Jolyon Palmer weighed in on the implications for Alpine's future.

Source Links

Motorsport.com

Key Details

•Alpine finished last in the 2025 constructors' standings.
•The team is currently fifth in the 2026 season.
•Gucci will become Alpine's title partner from 2027.
•Excitement around the team continues to grow.
•Tom Clarkson and Jolyon Palmer discussed these developments on the F1 Nation podcast.

Latest Updates

9:28 AMMotorsport.com — Alpine told Gucci partnership "speaks volumes" as Enstone revival gathers pace

What they're saying

"
Despite finishing last in the constructors' standings in 2025, the Alpine team has surged ahead this year, currently sitting fifth. The hype is palpable around the Enstone project, and it's hit even higher levels as the team announced Gucci as its title partner from 2027. Speaking on the F1 Nation podcast, host Tom Clarkson discussed the news with former Formula 1 racer Jolyon Palmer and ...Keep reading
— Motorsport.com

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Alpine F1 Motorsports