Amazon Prime Video's NASCAR viewership increases in second season

NASCAR's second season on Amazon Prime Video has shown a slight increase in viewership, averaging 2.29 million viewers per race, a 6% uptick from the previous season. Races included in the five-race package have varied viewership, with the Charlotte event drawing 3.06 million viewers and Pocono receiving 1.66 million. Denny Hamlin secured three victories during this segment of the season, while Tyler Reddick, a leading driver, did not win any races. The median age of Prime Video viewers is younger than that of linear networks, suggesting a demographic shift as NASCAR expands its streaming presence.

• 3:25 PMYahoo Sports — Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season