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Apple raises Apple TV subscription prices for F1 fans in the US

Yahoo Sports • 1 min read • Latest: Aug 28, 2026, 4:05 PM

Last updated Aug 28, 2026

Apple raises Apple TV subscription prices for F1 fans in the US

Summary

Starting August 28, 2026, Apple has increased the monthly subscription price for Apple TV from $12.99 to $14.99, a rise of $2 or 15.4%. Current subscribers have a 30-day grace period before the new rate applies. Apple TV became the exclusive U.S. broadcaster for Formula 1, covering all practice sessions, qualifying, and races. The annual subscription also saw a hike from $99.99 to $119.99, a 20% increase, which still offers more savings compared to monthly billing. These changes come as Apple aims to build a stronger base among the growing F1 fan demographic in the United States.

Source Links

Yahoo Sports

By the Numbers

•Apple TV monthly price increased to $14.99, effective August 28.
•Annual subscription raised from $99.99 to $119.99.
•Apple TV became the exclusive U.S. broadcaster for Formula 1 in 2026.
•Subscribers receive access to F1 TV Premium features without additional fees.
•Recent fan demographics show a significant increase in younger viewers.

Latest Updates

4:05 PMYahoo Sports — Watching F1 in the United States Just Got More Expensive

What they're saying

"
Formula 1 fans in the United States now have a slightly larger line item on the cost of following the sport. Apple increased its U.S. monthly Apple TV price from $12.99 to $14.99 on August 28, 2026, representing a $2,…
— Yahoo Sports

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