Arman Tsarukyan discusses importance of controversy for fighters
Yahoo Sports • 1 min read • Latest: Aug 19, 2026, 6:34 AM
Last updated Aug 19, 2026
Arman Tsarukyan spoke about the need for fighters with less exciting styles to find ways to draw attention. He emphasized that controversy can help maintain visibility for those who lack frequent finishes or exciting performances. Tsarukyan noted the importance of personal branding outside the UFC and shared his views during a recent interview, ahead of his fight against Mauricio Ruffy set for September 19 at UFC 331. He believes he will gain greater recognition once he becomes a champion, as current UFC promotion has not significantly boosted his profile.
- •Tsarukyan fights Mauricio Ruffy on September 19 at UFC 331.
- •He believes fighters should create controversy to gain visibility.
- •Tsarukyan has built his profile through social media and public appearances.
- •He claims the UFC has not effectively promoted him yet.
- •A title win could enhance his recognition significantly.
- 6:34 AMYahoo Sports — Arman Tsarukyan says controversy is ‘important’ for ‘boring’ fighters
"Arman Tsarukyan believes fighters without exciting fighting styles need to somehow find a way to draw attention.
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