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Arsenal shirt sponsorship to simplify branding from next season

Yahoo Sports • 1 min read • Latest: Jul 14, 2026, 4:05 PM

Last updated Jul 14, 2026

Arsenal shirt sponsorship to simplify branding from next season

Summary

Arsenal's front-of-shirt sponsorship deal with Emirates will change starting in the 2027/28 season. The current ‘Emirates – Fly Better’ logo will be simplified to just ‘Emirates’. This update follows a long-term partnership that began in 2006 and will coincide with the potential expiration of naming rights for the Emirates Stadium in 2028. Arsenal's kits for the current 2026/27 season will retain the existing branding.

Source Links

Yahoo Sports

By the Numbers

•Emirates sponsorship logo changes to 'Emirates' in 2027/28.
•Partnership started in 2006 and spans 22 years.
•Current season's shirts will still use 'Emirates – Fly Better'.
•Naming rights to Emirates Stadium also expire in 2028.
•No confirmation yet on the extension of the sponsorship deal.

Latest Updates

4:05 PMYahoo Sports — Arsenal shirt sponsorship set for update next season

What they're saying

"
Arsenal’s front-of-shirt sponsorship deal is set for a minor update in 2027/28, with Emirates opting to remove ‘Fly Better’ for their partnered clubs next year.Photo via Arsenal.comFooty Headlin...
— Yahoo Sports

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