Aston Martin partners with Defected to bring house music to F1 fans

Aston Martin has announced a partnership with British record label Defected to introduce house music to Formula 1 fans. The collaboration aims to connect the vibrant worlds of motorsport and music, with events like the ‘Driven By Sound’ pop-up in London for Aston Martin's I/AM members. The initiative reflects a growing intersection of house music and F1 culture, as both have global appeal. Activations at the pop-up include DJ sets and unique fan experiences, emphasizing community and shared moments.