Aston Villa faces empty seats as Champions League ticket prices deter fans

Aston Villa's recent Champions League match at Villa Park saw only 34,705 attendees, including some Fenerbahce fans. This marked Villa's return to home Champions League play after 18 months. The club's pricing strategy for tickets, which ranges from £70 to £82 for season ticket holders and up to £99 for non-season ticket holders, has drawn criticism from fans, resulting in unsold seats. Despite ongoing development affecting stadium capacity, the high ticket prices have discouraged attendance, particularly for less appealing matches against Fenerbahce and Viking. Aston Villa continues to advertise unsold tickets for these fixtures.

• 9:37 AMYahoo Sports — Empty seats at Aston Villa as Champions League pricing policy massively backfires