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Aston Villa's transfer strategy under scrutiny after slow starts

Yahoo Sports • 1 min read • Latest: Sep 29, 2026, 7:57 AM

Last updated Sep 29, 2026

Aston Villa's transfer strategy under scrutiny after slow starts

Summary

Aston Villa's slow starts in the last two seasons prompt questions regarding their transfer strategy. Football reporter Nick Mashiter discusses whether conducting transfer business earlier could lead to better results. He notes that most clubs, including Villa, finished their summer dealings later due to the World Cup's impact on the market. Coach Unai Emery emphasizes the importance of settling new players before the season begins. The upcoming second part of a Q&A will address whether Villa has effectively replaced key departures over the summer.

Source Links

Yahoo Sports

By the Numbers

•Villa's slow starts have raised questions about transfer timing.
•Most clubs, including Villa, finalized deals later in August.
•Unai Emery believes new players require time to settle.
•Villa's recruitment success under Emery has faced scrutiny.
•Second part of the Q&A will discuss player replacements.

Latest Updates

7:57 AMYahoo Sports — Do Villa need to review their transfer strategy?

What they're saying

"
Prit asked: Does having a slow start two years in a row mean Villa need to review their transfer strategy and ensure all business is conducted at least one week before the season starts? Nick: The summer's transfer business, for a lot of clubs, was always going to be towards the end of the window because of the World Cup. It was natural things were going to concertina up and, as a result, Villa's business - like many - was mostly done in August.
— Yahoo Sports

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