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Athletes discuss their role as entrepreneurs at TIME100 Talk

Yahoo Sports • 1 min read • Latest: Jun 22, 2026, 8:46 PM

Last updated Jun 22, 2026

Athletes discuss their role as entrepreneurs at TIME100 Talk

Summary

Panelists at a TIME100 Talk in Cannes on June 22 included Don McGuire, Gabby George, Doriane Pin, and Carmelo Anthony. They discussed how athletes are leveraging their sports experiences to become entrepreneurs and cultural leaders. Anthony emphasized the importance of access over visibility in brand partnerships. George highlighted the growth of women's sports and the need for personal connections with fans. McGuire spoke about Qualcomm's sponsorship strategy across various sports, aiming to support storytelling in athletics. The event illustrates the evolving relationship between sports and business.

Source Links

Yahoo Sports

By the Numbers

•TIME100 Talk held on June 22 in Cannes, France.
•Panel featured Carmelo Anthony, Gabby George, Doriane Pin, and Don McGuire.
•Anthony focused on turning athletic experience into business skills.
•George addressed the rise of women's sports and fan connection.
•McGuire detailed Qualcomm's role in sports sponsorship and storytelling.

Latest Updates

8:46 PMYahoo Sports — Athletes and Entrepreneurs Discuss Sports' Growing Influence on Business and Culture

What they're saying

"
At a TIME100 Talk in Cannes, panelists reflected on how athletes are becoming entrepreneurs, storytellers, and cultural leaders—and what that means for the future of sports and society.
— Yahoo Sports

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