Athletes like LeBron James and Tom Brady join sports ownership groups

Various athletes are increasingly acquiring ownership stakes in professional sports teams. LeBron James, Tom Brady, and Travis Kelce have made notable investments in teams, with Kelce recently acquiring a stake in the Alpina Formula 1 team and Cleveland Guardians. Experts suggest that investors seek athlete involvement to enhance community relations and public trust in ownership groups. Athletes view ownership as a path to redefine their identities beyond sports. The trend highlights a growing desire among athletes to engage in entrepreneurial ventures and be part of decision-making processes.

• 10:00 AMYahoo Sports — Why Investors Are Rushing to Bring Athletes Into Sports Ownership Groups