Atlanta fans projected to buy 1.3M beers during World Cup matches
Yahoo Sports • 1 min read • Latest: Jun 4, 2026, 5:16 PM
Last updated Jun 4, 2026
A study from Action Network estimates that fans attending World Cup matches at Atlanta's Mercedes-Benz Stadium could purchase approximately 1,342,478 beers during the tournament. With eight scheduled matches, including a semifinal, Atlanta ranks seventh among U.S. host cities for projected beer revenue. The city's estimated beer sales could reach $8,726,111, driven by high attendance and lower concession prices. This revenue accounts for about 6.8% of the total expected across all U.S. host cities. Details on official sales will be available after the tournament ends next month.
- •Atlanta will host eight World Cup matches in 2026.
- •Projected beer sales total approximately $8.7 million.
- •Mercedes-Benz Stadium offers some of the lowest concession prices.
- •Atlanta ranks seventh in beer revenue among host cities.
- •Study estimates based on attendance and local consumption patterns.
- 5:16 PMYahoo Sports — Atlanta World Cup fans could drink enough beer to fill 1.3M CFA cups
"Which World Cup city could sell the most beer? A new study reveals Atlanta's surprising spot on the list.
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