Atlanta Hawks announce partnership with PrizePicks for fan engagement

The Atlanta Hawks and State Farm Arena have partnered with PrizePicks, making the company their official partner. This collaboration will feature brand integration across game broadcasts, in-arena signage, and digital platforms. A dedicated PrizePicks Party Deck will be introduced at State Farm Arena, enhancing game-day experiences with exclusive promotions. This partnership marks the first time an NBA franchise has teamed up with PrizePicks, emphasizing their shared commitment to local basketball culture. The Hawks are set to incorporate PrizePicks into various game-day activities moving forward.

• 5:33 PMYahoo Sports — Atlanta Hawks partner with PrizePicks for brand media integration, party deck at State Farm Arena