League: Brasileirao Sport: Soccer Country: Brazil Category: Scores & Results

Atlético and Nike launch the new third jersey official campaign

Yahoo Sports • 1 min read • Latest: Sep 11, 2026, 5:30 PM

Last updated Sep 11, 2026

Atlético and Nike launch the new third jersey official campaign

Summary

Atlético and Nike launched the official campaign for the club's new third jersey, titled “The Flame that Moves the Crowd,” on Friday, September 11. The kit, which features an incandescent orange color scheme with black accents, draws inspiration from the atmosphere created by fans in Belo Horizonte. Players Everson, Lyanco, and Hingredy serve as the faces of the campaign, marking the start of general retail availability. The jersey includes Nike Dri-FIT ADV technology and a commemorative "Galo Doido" inscription inside the collar. Following the public unveiling during the "Rua de Fogo" event, the team plans to debut the new gear on September 19 during their Brasileirão match against Chapecoense at Arena MRV.

Source Links

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By the Numbers

•Atlético and Nike launched the "The Flame that Moves the Crowd" campaign on September 11.
•The new orange and black jersey features Nike Dri-FIT ADV technology.
•The kit includes a special "Galo Doido" inscription inside the collar.
•The team will debut the new uniform against Chapecoense on September 19.
•The merchandise is available at Nike, Centauro, and Galo Stores.

Latest Updates

5:30 PMYahoo Sports — The flame that drives the fans

What they're saying

"
After the historic unveiling of the Third Kit during the “Rua de Fogo,” Atlético and Nike are launching, this Friday (11), the official campaign for the Club’s new third jersey: “The Flame th...
— Yahoo Sports

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