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Sport: College SportsCategory: Breaking News

AUSL sees record viewership and attendance in second season

Yahoo Sports • 1 min read • Latest: Aug 10, 2026, 4:30 PM

Last updated Aug 10, 2026

AUSL sees record viewership and attendance in second season
Summary

The Athletes Unlimited Softball League achieved a record 732,000 viewers for Game 1 of the AUSL Championship, marking a significant increase in interest for professional softball. The league reported 23 sellout crowds during the season and an influx of fans traveling from over 50 miles to attend games. AUSL's partnership with ESPN contributed to a 152% increase in average viewership. Players have become key to marketing the league, garnering 453 million social impressions and 137 million social video views throughout the season. The league's rapid growth reflects an increasing demand for professional softball.

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Yahoo Sports
By the Numbers
  • •AUSL Championship drew 732,000 viewers, a historic high.
  • •Attendance grew significantly over the season, with many sellouts.
  • •New fans are traveling long distances to attend games.
  • •ESPN partnership enhanced league visibility and viewership.
  • •Players generated nearly 450 million social media impressions.
Latest Updates
  • 4:30 PMYahoo Sports — AUSL Record-Breaking Season Is Driving Professional Softball’s Growth
What they're saying
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AUSL's record-breaking second season delivered 732,000 championship viewers, rising attendance, merchandise sales and growing business momentum for professional softball.

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