Baklava entrepreneur builds business near New York Knicks home arena
CNBC • 1 min read • Latest: Sep 11, 2026, 3:10 PM
Last updated Sep 11, 2026
Jacob Komarow, a 30-year-old New York City entrepreneur, has developed a pastry business known as Good Baklava. The venture involves selling Turkish pastries to individuals in local parks and outside arenas following New York Knicks games. Komarow initially began distributing the pastries as a social activity, but the operation has since scaled into a venture generating $20,000 in monthly revenue. The business has gained local recognition through viral online exposure and consistent appearances at sporting events. Komarow, a former high school dropout, now manages the enterprise full-time as his primary occupation.
- •Jacob Komarow operates a business called Good Baklava.
- •The enterprise generates $20,000 per month.
- •Pastries are sold near New York Knicks game venues.
- •The business originated from informal distribution in public parks.
- 3:10 PMCNBC — NYC's 'Baklava Guy' started selling Turkish pastries as 'a joke,' now it brings in $20K/month: 'It's my whole life' - CNBC
"The 30-year-old entrepreneur behind Good Baklava went viral for handing out free pastries after New York Knicks games and selling to strangers in local parks.
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