Bare Knuckle Boxing aims for growth with TikTok success
Yahoo Sports • 1 min read • Latest: Jul 17, 2026, 12:11 AM
Last updated Jul 17, 2026
Bare Knuckle Boxing CEO David Tetreault outlined the promotion's growth strategy and success on TikTok during an interview. Tetreault highlighted that the promotion's TikTok channel has garnered over 53 million likes, with a record live viewership from a pilot event held on June 27 in Cardiff. He noted plans to model BKB like a sports franchise, focusing on storytelling and athlete promotion. Upcoming events include a world title card scheduled for September 19 in Mexico. Tetreault aims for broader mainstream appeal in the next three years, indicating the importance of attracting high-caliber fighters.
- •BKB has over 53 million likes on TikTok.
- •Tetreault emphasizes storytelling in promoting fighters.
- •A world title card is set for September 19 in Mexico.
- •BKB aims for mainstream appeal within three years.
- •The promotion is exploring new global broadcasting deals.
- 12:11 AMYahoo Sports — Bare Knuckle Boxing CEO Shares Growth Plan And TikTok Success
"Bare Knuckle Boxing CEO David Tetreault detailed BKB's growth strategy and its TikTok surge, including a record live pilot and more than 53 million likes.
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