Baxter aims to attract Exeter fans back to Sandy Park

Yahoo Sports • 1 min read • Latest: Oct 13, 2026, 6:18 AM

Last updated Oct 13, 2026

Baxter aims to attract Exeter fans back to Sandy Park
Summary

Exeter Chiefs director of rugby Rob Baxter expressed commitment to rebuilding the team's performance in hopes of boosting attendance at Sandy Park. In a recent match against Newcastle, only 7,071 fans attended, prompting the club to take measures such as ticket price reductions. Baxter highlighted the need for a winning team and emphasized ongoing efforts to improve off-field conditions. The Chiefs, who had a tough season in 2024-25, are looking ahead after a fourth-place finish last season and a recent change in ownership to Black Knight Rugby.

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By the Numbers
  • •Exeter defeated Newcastle 34-28 amid low attendance.
  • •7,071 fans were present at the 15,600-capacity stadium.
  • •Ticket prices have been cut for upcoming matches to attract more fans.
  • •Baxter acknowledges the need for better team performance to draw crowds.
  • •The club was taken over by Black Knight Rugby earlier this year.
Latest Updates
  • 6:18 AMYahoo Sports — Baxter hopes to bring Exeter fans back to Sandy Park
What they're saying
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Exeter boss Rob Baxter says he will do what he can to create a side that can bring crowds back to Sandy Park.

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