Baxter aims to attract Exeter fans back to Sandy Park
Yahoo Sports • 1 min read • Latest: Oct 13, 2026, 6:18 AM
Last updated Oct 13, 2026

Exeter Chiefs director of rugby Rob Baxter expressed commitment to rebuilding the team's performance in hopes of boosting attendance at Sandy Park. In a recent match against Newcastle, only 7,071 fans attended, prompting the club to take measures such as ticket price reductions. Baxter highlighted the need for a winning team and emphasized ongoing efforts to improve off-field conditions. The Chiefs, who had a tough season in 2024-25, are looking ahead after a fourth-place finish last season and a recent change in ownership to Black Knight Rugby.
- •Exeter defeated Newcastle 34-28 amid low attendance.
- •7,071 fans were present at the 15,600-capacity stadium.
- •Ticket prices have been cut for upcoming matches to attract more fans.
- •Baxter acknowledges the need for better team performance to draw crowds.
- •The club was taken over by Black Knight Rugby earlier this year.
- 6:18 AMYahoo Sports — Baxter hopes to bring Exeter fans back to Sandy Park
"Exeter boss Rob Baxter says he will do what he can to create a side that can bring crowds back to Sandy Park.
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