Bayern Munich plans collaborative strategy for Bundesliga exposure

Bayern Munich intends to address the Bundesliga's limited global visibility by proposing a league-wide collaborative strategy. The club's executives have expressed concerns that only a few teams, like Bayern, are actively pursuing internationalization efforts. They are developing concrete ideas to strengthen the league's international presence and may host mini-tournaments featuring German clubs abroad. Bayern's Marketing Director Rouven Kasper stated the need for a more involved role in these discussions, while President Herbert Hainer emphasized that the entire Bundesliga must contribute to this initiative and cannot rely solely on Bayern's actions.

• 5:30 PMYahoo Sports — Bayern Munich has a league-wide collaborative plan to further the exposure of the Bundesliga