Bayern Munich plans Kenya tour in January 2027, matches Ajax
Yahoo Sports • 1 min read • Latest: Nov 3, 2026, 7:20 AM
Last updated Nov 3, 2026
Bayern Munich will visit Kenya in January 2027 for a mid-season tour, including a match against Ajax Amsterdam in Nairobi. Rouven Kasper, Bayern's Chief Marketing & Sales officer, expressed the importance of engaging with African markets and emphasized the club's commitment to building relationships in the region. Kasper highlighted the club's initiatives in Africa, including the establishment of football academies in Ghana, Senegal, and Cameroon. He also referenced the growing support Bayern has seen in South America, particularly in Colombia with stars like James Rodríguez and Luis Díaz. The upcoming match is part of Bayern's broader strategy to enhance its global presence by interacting directly with fans.
- •Bayern's tour includes a match against Ajax in Nairobi.
- •The trip is scheduled for January 5, 2027.
- •Bayern aims to strengthen ties with African markets.
- •Recent initiatives include establishing strong academies in Ghana, Senegal, and Cameroon.
- •Social media engagement from South America has significantly increased.
- 7:20 AMYahoo Sports — INTERVIEW: Rouven Kasper on Bayern's Kenya excursion in 2027 and tapping into African and South American markets
"Having recently announced plans to visit Kenya in January for a mid-season tour and game against Ajax, Bayern Munich's Chief Marketing & Sales officer Rouven Kasper believes the club are expanding the...
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