Bayern Munich sees social media growth amid successful campaign

Bayern Munich's social media engagement surged in the 2025/26 season, reaching over 1.1 billion interactions and 15 billion video views. Their follower count increased by approximately 10% to exceed 220 million across platforms like Instagram, TikTok, and Facebook. This rise reflects their competitive resurgence in global football, as they moved up in international rankings from 8th to 5th place. April marked the club's best month on social media, highlighted by record engagement during their UEFA Women's Champions League semi-final match against Real Madrid.

• 8:30 AMYahoo Sports — Breaking Billions: Bayern Munich social media channels on the rise