BBC and ITV alternate World Cup match broadcast selections for 2026
BBC Sport • 1 min read • Latest: Jun 15, 2026, 4:51 PM
Last updated Jun 15, 2026
The 2026 World Cup is ongoing with BBC and ITV sharing coverage. The two broadcasters agreed to a deal to split matches, continuing their partnership since 1966. BBC had the first pick during the match selection process after the World Cup draw in December 2025. The allocation ensures priority games featuring teams like England and Scotland receive value in picks. Broadcast planning involves discussions on match scheduling, commercial considerations, and predicting match outcomes.
- •BBC and ITV share live coverage of the 2026 World Cup matches.
- •Selection process involves alternating picks between the two broadcasters.
- •Total of 91 match picks were available for allocation.
- •Broadcast planning considers scheduling conflicts and team performance.
- •Both broadcasters aim to prioritize games involving home nations.
- 4:51 PMBBC Sport — BBC or ITV? Inside how World Cup broadcast picks are made
"The 2026 World Cup is under way - but how do the BBC and ITV decide who shows which matches on TV?
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