BCCI signs new associate partners for home cricket season
Yahoo Sports • 1 min read • Latest: Sep 8, 2026, 8:59 PM
Last updated Sep 8, 2026
The BCCI has secured new associate partnerships with Campa, SBI Life, and ChatGPT to cover India’s home cricket season. The agreements are valued at over Rs 130 crore and extend through March 2028. This total represents a 44% increase in value compared to the previous cycle. These partnerships begin with the upcoming home series against the West Indies. BCCI president Mithun Manhas stated the deal demonstrates the commercial strength of the Indian cricket ecosystem. Honorary secretary Devajit Saikia noted that the diverse sectors represented by the brands highlight the growth and interest in the home cricket calendar.
- •Campa, SBI Life, and ChatGPT signed on as associate partners.
- •The partnership deal is valued at more than Rs 130 crore.
- •Agreements cover all home cricket fixtures until March 2028.
- •Partnerships debut during the upcoming home series against the West Indies.
- •The combined value represents a 44% increase over the previous cycle.
- 8:59 PMYahoo Sports — BCCI lands Rs 130 crore windfall as Campa, SBI Life and ChatGPT join India’s home cricket
"The BCCI has secured new associate partnerships with Campa, SBI Life, and ChatGPT, marking a significant milestone in its commercial endeavors. The agreements, extending through March 2028, showcase a remarkable growth of 44% in value, surpassing Rs 130 crore. These collaborations will support India's home cricket calendar, enhancing the overall experience for fans and stakeholders alike.
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