Sport: Cricket Country: India Category: Recaps

BCCI struggles to find title sponsor ahead of home season

Yahoo Sports • 1 min read • Latest: Aug 24, 2026, 7:24 AM

Last updated Aug 24, 2026

BCCI struggles to find title sponsor ahead of home season

Summary

The Board of Control for Cricket in India (BCCI) is facing challenges securing a title sponsor before the Indian cricket team's home season starts on September 27. The BCCI's recent hike in per-match sponsorship price by 15.5% has led to decreased interest from potential sponsors. The revised cost per match stands at ₹4.85 crore, compared to the previous ₹4.2 crore, while the total contract value drops from ₹231 crore for 55 matches to ₹171 crore for only 35 matches. The BCCI is currently negotiating with brands like Google Gemini, Spinny, and SBI Life, and has time to finalize a deal before the upcoming series against the West Indies.

Source Links

Yahoo Sports

Status Watch

•BCCI failed to secure bids by the August 13 deadline.
•Per-match sponsor price increased from ₹4.2 crore to ₹4.85 crore.
•Total contract value reduced from ₹231 crore to ₹171 crore.
•Negotiations ongoing with brands like Google Gemini and SBI Life.
•India's home season begins on September 27 against the West Indies.

Latest Updates

7:24 AMYahoo Sports — Report: No takers for BCCI’s India cricket title sponsorship rights as 15.5% hike causes hesitation

What they're saying

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The BCCI might be the richest cricket board, but a recent sponsorship price hike has left the Indian team without any takers ahead of the new home season.
— Yahoo Sports

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