Beitar Jerusalem reveals new kits, prepares for season under Almog Cohen

Yahoo Sports • 1 min read • Latest: Jun 30, 2026, 10:59 PM

Last updated Jun 30, 2026

Beitar Jerusalem reveals new kits, prepares for season under Almog Cohen

Summary

Beitar Jerusalem hosted a kit unveiling event for the 2026/27 season as preparations intensify under new coach Almog Cohen. The team aims to build on last year's second-place finish, with players expressing confidence in their championship prospects. The club will go on a training camp in Pravets, Bulgaria, from July 1-10 before facing AEK Larnaca in UEFA Conference League qualifying matches starting mid-July. Players are eager to improve upon last season's success, emphasizing a focus on immediate matches rather than long-term goals.

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Latest Updates

•Beitar Jerusalem unveils new kits ahead of the season.
•The club will train in Bulgaria from July 1-10.
•Players express optimism about championship aspirations.
•New coach Almog Cohen replaces Barak Itzhaki.
•The team will compete against AEK Larnaca in July.

Latest Updates

10:59 PMYahoo Sports — With a new look, new coach, Beitar Jerusalem is raising the bar

What they're saying

"
Beitar Jerusalem players expressed confidence that the club can challenge for the championship under new coach Almog Cohen. Beitar Jerusalem is preparing for the new season in earnest as it held a festive evening to unveil the club’s new kits for the 2026/27 season, which will begin mid-July when it will face AEK Larnaca in UEFA Conference League play in a two-legged second-round qualifying tie.
— Yahoo Sports

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