Big 12 announces Monster Energy sponsorship for football and basketball

Yahoo Sports • 1 min read • Latest: Jul 8, 2026, 6:49 PM

Last updated Jul 8, 2026

Big 12 announces Monster Energy sponsorship for football and basketball

Summary

The Big 12 Conference has finalized a multiyear sponsorship deal with Monster Energy, becoming the Monster Energy Big 12 Football and Monster Energy Big 12 Basketball. The agreement, valued at approximately $20 million annually, introduces a co-branded jersey patch for teams and logos on playing surfaces. This branding will be in effect for football and men's and women's basketball regular seasons. The deal reflects the ongoing trend of commercial partnerships in college sports.

Source Links

Yahoo Sports

Key Details

•The deal includes co-branded jersey patches for teams.
•Monster Energy logos will appear on field and court surfaces.
•The agreement is worth around $20 million annually.
•The Big 12 joins other conferences in extensive corporate sponsorship.

Latest Updates

6:49 PMYahoo Sports — Get ready for Monster Energy Big 12 Football and Monster Energy Big 12 Basketball

What they're saying

"
Once the Fourth of July is in the rearview mirror people begin to realize that, hey, it’s not all that long until meaningful football will grace our Saturdays, Sundays, Mondays and pretty much every other day. It’s all very exciting…
— Yahoo Sports

Related Teams & Leagues

College Sports