Big 12 faces backlash over new Monster Energy logo across sports surfaces

The Big 12 Conference is receiving criticism after unveiling a partnership with Monster Energy, which includes a logo placed on every playing surface across its schools. The deal, reportedly worth $20 million per year, has led to negative reactions from fans, who have taken to social media to express their disdain for the design choices. Critics point out the lack of color coordination with school themes and label the placement as 'ugly' and 'distracting.' The controversial branding raises questions about the implications for existing partnerships with drink sponsors, particularly for schools affiliated with Pepsi. Discussion continues online regarding whether the financial compensation accurately reflects the brand visibility being provided.

• 4:41 PMYahoo Sports — The Big 12 added a Monster Energy logo to every playing surface and fans hated it