Big 12 football media days set to address key topics

Yahoo Sports1 min read • Latest: Jul 6, 2026, 1:00 AM

Last updated Jul 6, 2026

Big 12 football media days set to address key topics
Summary

The Big 12 Conference holds its football media days on July 6-7 at the Ford Center in Dallas, where league personnel, coaches, and players will answer media questions. Key discussion points include the potential expansion of the College Football Playoff to a 24-team field and the ongoing situation of Texas Tech quarterback Brendan Sorsby following his ineligibility ruling. The revenue gap between the Big 12 and more profitable conferences also remains a critical issue. With the current 12-team playoff format set for 2026, participants will be looking for clarity on these pressing matters as fall camp approaches.

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By the Numbers
  • Big 12 media days occur July 6-7 in Dallas.
  • Discussion on 24-team College Football Playoff proposal expected.
  • Texas Tech's Brendan Sorsby ruled ineligible for 2026 season.
  • Conference reported $610.9 million in revenue for 2025.
Latest Updates
  • 1:00 AMYahoo Sports5 storylines to follow at this week’s Big 12 football media days
What they're saying
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League personnel, school coaches and players will be on hand in Dallas to field questions before teams head into fall camp in a few weeks.

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